Job Description

The YMCA of Greater Richmond is seeking a full-time, motivated, and cause-driven Digital Content Coordinator to join the Marketing Team!

Some responsibilities include:

Website Management:

• Maintain and update website content, integrations, functionality and navigation to ensure a seamless user experience.
• Collaborate with internal teams and vendors to ensure accuracy and optimize user experience
• Review, approve and publish web content submitted by branch web authors.
• Support the design and implementation of web pages and applications.
• Manage web promotions and other electronic marketing efforts.

SEO & Analytics:

• Execute SEO strategies to improve search rankings and visibility.
• Manage Google Analytics and related tools to monitor performance and customer behavior.

• Monitor and analyze website and social media metrics to inform strategy and improve engagement.
• Prepare regular reports on digital performance for leadership and team review.

Social Media Management:

• Publish approved content across YMCA social platforms
• Monitor engagement and respond to inquiries in alignment with YMCA brand standards.
• Conduct routine reviews to ensure that all digital content is current and relevant; implement updates in a timely manner.
• Develop and conduct training for branch app, social media and digital display.

General Leadership Skills

• Work closely with marketing team members to support campaigns and initiatives.
• Ensure all digital efforts align with YMCA brand guidelines and organizational goals.
• Be in an engaged and proactive member of the marketing team looking for new and inventive ways to tell the YMCA story.
• Interpret, communicate, and promote Y mission, goals, and objectives to department employees, volunteer leaders, members, and the community.
• Promote, foster and support the Y's commitment to access, inclusion and engagement for all by engaging diverse populations in a welcoming environment.
• Build and maintain positive relationships with members and staff.
• Support production of audio-visual campaigns alongside content media director and for in-person association events.
• Route inquiries to appropriate staff in association office, branches, marketing or other departments.
• Respond to all requests from staff in a timely and accurate manner.

GENERAL DESCRIPTION

Management of all marketing and communications channels for the YMCA of Greater Richmond in collaboration with all members of the Marketing, Association and Branch teams.

KNOWLEDGE & SKILLS

High school degree or its equivalent required with a bachelor's degree in marketing, communications, or a related field preferred. Position requires a minimum of three years of professional experience. Must have demonstrated expertise in audio/visual-related software. Individual should possess extraordinary computer and IT skills. Must be extremely proficient with Microsoft Office Additional required skills include experience with web publishing tools and programming languages and a high degree of efficiency using html editing software. Outstanding project management skills necessary. Demonstrated ability to work independently as well as part of a team, determine priorities, meet deadlines, seek assistance when needed, and coordinate work flow to manage multiple projects or tight deadlines while upholding quality standards. Ability to work occasional evenings and/or weekends.

Who we are:

The YMCA of Greater Richmond is a nonprofit organization with the goal of strengthening the foundations of community. We do this through programs that help build a healthy mind, body and spirit for all, and our programs are built around our three focus areas: Healthy Living, Youth Development and Social Responsibility. The Y is open to all, and we pride ourselves on the diversity of our members and employees. As an employer, the Y seeks to recruit professionals, encourage work-life balance, and provide opportunities for growth and development. Our employees exemplify and adhere to our Brand Behaviors of Honesty, Caring, Respect, Responsibility and Empathetic Leadership.

Compensation/Benefits

We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.

Salary : $48,000 per year or based on experience and qualifications.

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