Job Description

Description We're looking for a Marketing Data Analyst who can turn raw data into clear insights that improve campaign performance, audience targeting, and overall marketing strategy. This role is ideal for someone who loves dashboards, analytics, and helping marketers make smarter, data-backed decisions. - Analyze marketing performance across channels (web, email, social, paid media, CRM) - Build dashboards and reports that track KPIs, trends, and conversion funnels - Measure ROI for campaigns and provide recommendations to improve future outcomes - Work with marketing and leadership teams to identify growth opportunities - Pull and structure data from multiple tools (GA, CRM, ad platforms, email platforms, etc.) - Conduct A/B test analysis and provide insights on winning variations - Support audience segmentation and targeting for paid and email campaigns - Identify areas of friction in the user journey and present optimization ideas - Ensure data accuracy, consistency, and proper tracking setup - Present findings in a clear, visual format that's easy for non-analysts to understand Requirements - 2-5+ years of experience in data analysis, ideally in a marketing or digital environment - Strong skills in Excel/Sheets and data visualization tools (Looker Studio, Tableau, Power BI) - Familiarity with Google Analytics, Google Tag Manager, and paid media platforms - Ability to interpret data and translate insights into actionable strategies - Understanding of marketing metrics: CPC, CTR, ROAS, CPA, funnel conversion rates, etc. - Experience with CRM or automation platforms (HubSpot, Salesforce, Klaviyo, Marketo) - Strong communication and presentation abilities - High attention to detail and comfort working with large datasets Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work,

Similar Jobs